The new information gatekeepers – How generative AI is rewriting the rules of communications
15 January 2026 For communications leaders, the rise of generative AI is not a future disruption. It is a present-day redistribution of influence. For decades, the communications profession has been shaped by a relatively stable ecosystem: journalists curated public narratives, search engines rewarded optimisation, and reputation was built through earned credibility over time. Generative AI […]
Why storytelling is a business imperative in 2026
15 December 2025 In 2026, businesses will not lose relevance because they lack innovation, capital, or technology. They will lose relevance because they fail to mean something. We are entering an era where attention is scarce, trust is fragile, and differentiation is no longer built on what you sell—but on the stories people tell themselves […]
When a negative trend hijacks your brand: what Woolworths teaches us about real-time reputation management
5 December 2025 When your brand becomes part of a national joke, it can feel like the ground is shifting under your feet. One moment you’re selling croissants and almond milk, the next you’re trending because someone claims to have withdrawn R300,000 in cash and carried it out of the bank… in your shopping bag. […]
South Africa’s Moment: Why The Country Must Amplify Its Storytelling Efforts Now
February 27 2025 South Africa stands at a pivotal moment in its global influence. With its G20 presidency, a seat on the United Nations Security Council (UNSC), membership in the Finance in Common (FICS) alliance, and its recent removal from the Financial Action Task Force (FATF) greylist, the country is in a prime position to […]
Africa Takes Its Place On The World Stage
February 24 2021 It has been challenging for Africa to shed its old image and take its rightful place as the continent to watch. For decades, the ‘Africa Rising’ narrative touted the continent as the next global powerhouse, thanks to its natural resource richness, as well as its young and vibrant population looking to maximise […]
Consumers Want To Be Part Of The Customisation Journey
October 8 2020 As the pandemic continues, we are now slowly emerging from what feels like a long slumber – bleary eyes, foggy brains and stiff limbs – but that doesn’t mean we’re out of the woods yet. The forced global lockdowns pushed many of us online and we’re realising that many will continue to […]
Brands That Serve, Will Ultimately Take The Lead
August 20 2020 Ever heard of servant leadership? It is an idea that has been around for a few years and the idea is that the typical hierarchy where employees serve their bosses is reversed. Instead, leaders serve their people. Right now, while we are experiencing one of the most severe economic and humanitarian crises in a […]