News

The new information gatekeepers – How generative AI is rewriting the rules of communications

15 January 2026 For communications leaders, the rise of generative AI is not a future disruption. It is a present-day redistribution of influence. For decades, the communications profession has been...

Why storytelling is a business imperative in 2026

15 December 2025 In 2026, businesses will not lose relevance because they lack innovation, capital, or technology. They will lose relevance because they fail to mean something. We are entering an era...

When a negative trend hijacks your brand: what Woolworths teaches us about real-time reputation management

5 December 2025 When your brand becomes part of a national joke, it can feel like the ground is shifting under your feet. One moment you’re selling croissants and almond milk, the next you’re trending...

South Africa’s Moment: Why The Country Must Amplify Its Storytelling Efforts Now

February 27 2025 South Africa stands at a pivotal moment in its global influence. With its G20 presidency, a seat on the United Nations Security Council (UNSC), membership in the Finance in Common...

Africa Takes Its Place On The World Stage

February 24 2021 It has been challenging for Africa to shed its old image and take its rightful place as the continent to watch. For decades, the ‘Africa Rising’ narrative touted the continent as the...

Consumers Want To Be Part Of The Customisation Journey

October 8 2020 As the pandemic continues, we are now slowly emerging from what feels like a long slumber – bleary eyes, foggy brains and stiff limbs – but that doesn’t mean we’re out of the woods yet...

Brands That Serve, Will Ultimately Take The Lead

August 20 2020 Ever heard of servant leadership? It is an idea that has been around for a few years and the idea is that the typical hierarchy where employees serve their bosses is...